Search Network: These are typical AdWords running in the simple Google search network. Google claims early testing has shown that advertisers see an increase in clicks to their business, with 60% of clicks on this extension related to directions or store information. The goal is to make AdWords placements “more useful to shoppers who are nearby or show interest in your business location”. For example, a person browsing gardening blogs might see local information for a nursery, making it easy for her to visit the store and make purchase. “Location extensions help people discover local businesses as they use and Google Maps to find places they love,” Google claimed in a blog. Location Extensions may also include a phone number or call button so that users can easily call your business. Since the ads give vital information like the address, a map to the store’s location or the distance, people can then click or tap the extension to get further details on the location page, which includes the most relevant business information all in one place. Location Extensions can help advertisers maximize their investment. The service, which was launched last week, is being offered to ads within the Google Display Network. Google has added Location Extensions to its AdWords services, which automatically includes information like a store’s location, photos, business hours etc.
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